Who We Are and Why We Started This
Back in 2019, we noticed something odd. People had access to more investment information than ever before, but they kept missing the dates that actually mattered. Earnings reports would drop unexpectedly. Dividend payments caught folks off guard. Ex-dividend dates? Completely overlooked until it was too late.
We started Oalalux because we got tired of watching smart investors lose money over calendar management issues. Not because of bad strategy or poor research—but because they simply didn't have the critical dates organized in one reliable place.
How We Got Here
The Beginning
Started as a simple spreadsheet two friends shared. We were tracking dividend dates for our own portfolios and realized this could help more people than just us.
Going Digital
Moved from spreadsheets to a proper web platform. Added earnings calendars after dozens of requests from users who wanted more than just dividend tracking.
Canadian Focus
Doubled down on serving Canadian investors specifically. TSX data quality became our obsession. We added features around TFSA and RRSP contribution deadlines.
Where We Stand
Now serving thousands of investors across Canada. Our calendar system covers everything from corporate actions to tax deadlines—all in one place that doesn't require a finance degree to understand.
What Drives Our Work
Accuracy Over Speed
We'd rather be right than first. Every date gets verified through multiple sources before it hits your calendar. When exchanges update information, we update within hours—not days.
Real Simplicity
Financial information doesn't need to be complicated. We strip out the jargon and present what you need to know in plain language. No unnecessary complexity.
Built for Canadians
Our focus is specifically on the Canadian market because that's what we know best. TSX companies, Canadian tax schedules, local trading holidays—we've got them all covered.
The People Behind Oalalux
We're a small group based in Ontario who care about getting the details right. No fancy corporate titles here—just people who understand that missing one date can mess up an entire investment strategy.
Sven Lindholm
Co-Founder & Data LeadSpent 12 years in financial data analysis before starting Oalalux. Still manually checks every earnings date we publish because automation isn't perfect yet.
Dorian Keaveney
Co-Founder & Product DirectorFormer portfolio manager who got frustrated with existing calendar tools. Designs our interface based on what actually helps investors make decisions, not what looks impressive.
How We Approach Investment Calendars
Data Collection
We pull from exchange feeds, company announcements, and regulatory filings. Then we cross-reference everything because sources contradict each other more often than you'd think.
- Multiple source verification
- Real-time exchange monitoring
- Manual validation for conflicts
User Experience
Calendars should be scannable in seconds. We test every interface change with actual investors before pushing it live. If it takes more than three clicks, we redesign it.
- One-glance information hierarchy
- Mobile-first design approach
- Customizable alert preferences
Continuous Updates
Companies change dates. Markets shift schedules. We monitor these changes throughout each trading day and update calendars accordingly. You shouldn't have to check multiple sources.
- Intraday calendar updates
- Automatic notification system
- Historical change tracking
Canadian Context
Different rules apply here. We factor in Canadian tax deadlines, TFSA contribution limits, RRSP timing, and how those interact with your investment calendar.
- Tax-relevant date highlighting
- Account-specific reminders
- Provincial consideration flags
Real Examples from Our Work
The Dividend Date Problem
In early 2023, we noticed investors were consistently confused about ex-dividend dates versus payment dates. The terminology itself was causing people to buy stocks at the wrong time.
We redesigned our dividend calendar to show both dates clearly with plain language explanations. Added visual indicators for when you need to own shares versus when you'll actually receive payment.
User confusion dropped by 70% based on support ticket volume. More importantly, we stopped seeing questions about why people didn't receive expected dividends.
Earnings Season Chaos
During Q4 2024 earnings season, we tracked 340 TSX-listed companies reporting results. Companies changed their reporting dates 47 times in a single month.
Our system caught every change and notified affected users within two hours of the company announcement. Nobody who relied on our calendar missed an earnings report they were tracking.
Speed matters during earnings season. Having the date right yesterday doesn't help if it changed this morning. Real-time monitoring became non-negotiable.
Tax Season Integration
We added Canadian tax deadlines to investment calendars in early 2024. Seems obvious now, but most calendar tools treat tax dates and investment dates as completely separate things.
Connected RRSP contribution deadlines with your dividend payment schedule. Highlighted when capital gains distributions were coming so investors could plan their tax-loss selling strategies properly.
Investors told us this integration saved them hours during tax season. One user mentioned it helped them maximize their RRSP contribution by timing it with a large dividend payment they'd forgotten about.
Let's Keep Your Investment Calendar Straight
We're here to make sure you never miss another important financial date. Whether it's dividends, earnings, or tax deadlines—we've got it covered.
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